I'VE GOT THIS IDEA FOR HUMAN CHEESE. Rest assured, this isn’t like the other near-great ideas I’ve had: The heated umbrella. The waffle sandwich. The modern day bed pan—for those insufferable early mornings when you can't seem to muster yourself to the bathroom and can't fully fall back asleep either. (Despite how it sounds, it was all going to be very hygienic, even pleasant: A chemical reaction triggered by the uric acid would conjure the soothing aroma of flowers . . . lilacs maybe. See? Not disgusting at all! Great for mom!)

Granted, these flashes of genius also have their weak spots. How do you put away a self-heating umbrella without hurting anyone? Or, in the case of the Sweet Dream Pee Machine,™ where does the tube go?

But human cheese has none of these shortcomings of technology or logistics. No, human cheese is perfect in its simplicity.

The idea goes like this: Rich people are weird. They like weird things. Take caviar. Fish eggs. The unborn spawn of another living creature. Rich people gobble it up like cheese doodles. In China, monkey brains. An honest-to-goodness delicacy, no kidding. You’re privileged if you get to eat it.

The weirder the better. Because weird means exclusive. Not just the “where am I going to find a monkey to bludgeon on the way back from work” exclusive or the “tasty monkeys are so expensive these days” exclusive. More like the shocking, alienating, snivelling kind of exclusive, i.e., “Of course, you don’t have a hankering for sweet-and-sour grey matter and simian stir-fry. Your palette is totally unrefined.”

Which brings us back to the cheese. Sparing you the tiresome production details (milking, fermenting, etc.), this is guaranteed to be the height of exclusivity. Because not only is it human cheese (way more weird than goat or yak), but it will also be available in a celebrity variety. That’s right: Celebrity Human Cheese. How much would you pay for Julia Roberts-and-crackers? I’m betting quite a lot.